by Boris Mahovac | Aug 24, 2009 | E-newsletter Publishing, Email List Management, Testimonials, Web Site Development
I can’t say enough about how much lighter I feel knowing that Boris has my back for my website and my ezine updates. His constant thirst for self learning makes me count on him on a continuous basis because he always has something new to teach me. I have...
by Boris Mahovac | Jul 30, 2009 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
When looking for a suitable Email Service Provider to provide you with the online system to manage your email marketing campaigns ask yourself these two questions: Do I need to handle multiple opt-in lists? Do I need a sequential auto-responder? This will narrow down...
by Boris Mahovac | Jun 13, 2009 | Blogging for Business, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development
An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering: Can a blog-subscription email list be used for general company announcements and email newsletter blasts? I personally...
by Boris Mahovac | May 25, 2009 | E-newsletter Publishing, Email List Building, Email List Management, Email Marketing, Email Service Providers
I recently purchased a great little add on for MadMimi called BigTie! for MadMimi. It will automatically copy all of your blog’s subscribers to your MadMimi email marketing account. I am testing it now and will publish a full article soon.
by Boris Mahovac | Mar 30, 2009 | E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Events, Selling Online, Seminars and Live Events, Small Business Marketing, Social Media Marketing
In times of recession, most small business owners tend to do the wrong thing: trying to save money by cutting back on their marketing spending. I hope you’re not one of them, and that you know that we must promote our businesses all the time, even when times are...
by Boris Mahovac | Mar 20, 2009 | Boris Recommends, E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Building, Email List Management, Email Marketing, Email Service Providers, Tracking and Split Testing, Tracking Email Opens
These two Email Service Providers (ESPs) are as different as they can be. Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML,...
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