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Email List Building


Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?

Give me 3 hours and I guarantee I will teach you how to:

Attract Contacts by creating a powerful presence online, using your blog site as the hub of all of you online activity. You should also have a presence on Facebook, and at least one other, more specialized social networking site, such as Linkedin. On all of these platforms you need to create content — articles, videos, podcasts, PowerPoint presentations — which search engines will pick up and then prospects will find. Great thing about content is you can create it once and re-use it again and again.

Build Relationships by following up with your contacts, using automated email marketing messages; engage your audience in a meaningful conversation online, in user forums, for example.

Close the Deal by offering your products or services, educating your contacts about your expertise, all by using email marketing strategies and online shopping carts.

The training event is scheduled for February 26, 10am-1pm. Learn more about this live business training event in Oakville today!

Category : Email List Building | Email Marketing | Seminars and Live Events | Blog

Blogging for your business is not an option anymore, but does it work better that Email Marketing?

How do you make the these two marketing strategies work together to create a powerful tool to boost your small business or professional practice?

On Wednesday, February 11, I will be asking ask Denise Wakeman and Patsi Krakoff, the dynamic duo also know as the BlogSquad, some tough questions:

  • Is blogging an option for any kind of business?
  • How to use blogging to strategically market a business?
  • How to choose which blogging platform to use?
  • What are some of the pitfalls and how to avoid them?
  • I have a web site – why do I need a blog, too?
  • I already have a web site – how do I connect my blog to it?
  • I have an email newsletter – how do I use my blog to generate more subscribers?
  • What is RSS, FeedBurner, FeedBlitz – and do I need to be a tech geek to create and maintain a blog?
  • How do I blog without having a blog of my own?

These are a few of the questions Patsi, Denise and I will answer for you.

This is a FREE tele-seminar, LIVE on Wednesday, February 11, starting at 3pm EST

There will be no pitching or selling on the call, just pure content.

Seating is limited, so register for your chance to jump start your blogging efforts in 2009, or if you’re already blogging, to find out how to make the most of business blogging to promote your business.

If you can’t make the live event, a downloadable MP3 recording of the call will be available, so register now:


See you on the call!

Boris Mahovac – Email Marketing Coach

Category : Blogging for Business | Driving Traffic to Your site | E-newsletter Publishing | Email List Building | Email Marketing | Events | Seminars and Live Events | Small Business Marketing | Social Media Marketing | Tele-seminars | Blog

The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!)

In short:

  • Subject lines must clearly and conspicuously identify advertisement or solicitation. In other words, the subject line must be indicative of the actual content of your email.
  • A valid electronic return address working for at least 30 days
  • A postal address (P.O. box is OK) must appear – add a phone number as a best practice
  • Must provide an opt-out mechanism for subscribers. Instructions for opting out must be clear and conspicuous and honoured within 10 business days.
  • Don’t falsify or obscure the real sender.
  • Don’t “harvest” email addresses from the Internet.
Category : E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email Marketing | Blog

You can avoid being labelled as a spammer if you ask yourself the following questions:

Do I Have Permission to Send Email?

On your web site, collect visitors’ email address and first name, in exchange for a free report (white paper/worksheet/check list/Q&A/10 Top Tips). Use a double opt-in process, so you can have a clean list of people who:

  • are really interested
  • have white-listed your email address (helps deliverability)
  • provided a live email address.

On or near your sign up form, have a link to your privacy policy, better yet, have a one sentence summary of the policy displayed on the form.

If you intend to collect more than email and first name, you will get fewer people signing up. As a general rule, the more “required” fields on a sign up form, the lower the sign up rate. You may ask questions that may not be considered private, such as “When are you planning to buy xyz?”

On the sign up form, tell your prospects exactly what to expect, i.e. a special report in PDF immediately after confirming the email address, then a weekly/biweekly/monthly newsletter with such and such content. Be as detailed as you can. Providing a sample of the newsletter may also help to clearly define expectations of the kind of content they can expect.

Do I Follow Email Deliverability Best Practices?

Use a reputable Email Service Provider (ESP). Don’t fall into the trap of doing the email sending in-house. Aweber, GetResponse, iContact, or MadMimi and other ESPs do this all day, and they make sure your emails get delivered.

Your ESP will also provide you with custom sign up forms (even unblockable pop-ups), and will provide your subscribers the ability to manage their own subscription (change email address, un-subscribe, change preferences/lists, etc.)

An ESP can provide data on how many emails were delivered, opened, how many subscribers clicked on any links in your email, etc.

Is the Email I am Sending Relevant?

With people’s in boxes bursting with junk, spam, and regular email, being compliant with the law is not a guarantee that your emails won’t be labelled as spam.

These days, spam is in the eyes of the beholder, in other words, even your double opt-in, confirmed subscribers may click the dreaded spam button if they feel that their expectations were not being met. To avoid this, state your publishing policy up front, provide samples, then once they subscribe, provide the content that is in line with their expectations.

Category : E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email Marketing | Email Service Providers | Blog

Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them.

Same applies to joining online list services, such as YourLuckyListThe List Machine and ListDotCom. Although they promise you access to thousands of “subscribers” I have a feeling that those thousands of people are there for the same reason you are – to offer their stuff to you – so they won’t be so responsive to your offers. That’s just my experience, you’re free to give them a try – let me know how you do, please.

My philosophy behind email marketing is – relationships – and the only way to build a relationship is if you build your own list. But, you see, building your own list doesn’t necessarily mean you have to build it yourself, alone. You can team up with others, for example with someone who offers a service or product which is complimentary to yours, and do some kind of join venture with them.

Category : Driving Traffic to Your site | E-newsletter Publishing | Email Delivery Best Practices | Email List Building | Email List Management | Email Marketing | Small Business Marketing | Blog


WordPress for Dummies

The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small business or professional practice:

  • Blogging builds credibility. As you get more and more into writing about your experiences on a particular topic, your readers come to realize that they can depend on your posts to provide useful information. This will establish you as an expert; as a consequence, more readers visit your site and more bloggers link to your blogs.
  • Business_Guide-to-BloggingSearch engines love blogs. Because blog pages change very frequently, are content-rich, and easy to index, search engines just love to gobble them up. For example, if you noticed that your web site search engine rankings are slipping, this is most likely because the contents of your web site hasn’t changed in a long while. Search engines love fresh, new content, and by its nature, blogs are the epitome of freshness. To make the most of this, host your blog on your own domain, and use WordPress, or a similar blog system to run it.
  • Blogging is simple. The simplest way to get a presence on the web is through blogging. If you can type and click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, describe new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. No knowledge of HTML is necessary, but will certainly come in handy to get some of the more advanced features set up.
  • Blogging is authentic. In this day and age where advertising saturates our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, untainted by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience.
  • Blogging costs nothing. You don’t need to have any software, buy web hosting, register a domain, like you do for your web site. Any opportunity get something for free is definitely a bonus, especially to businesses that are starting up. You can start blogging for free at WordPress.com, although, to get the most benefit from your blog I recommend hosting your own WordPress-based blog.
Category : Blogging for Business | Boris Recommends | Driving Traffic to Your site | Email List Building | On Line Networking | Search Engine Optimization | SEO for Article Writing | Small Business Marketing | Web Site Development | Blog

WordPress for DummiesDo you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons:

  1. It allows me to create “static” pages, so I can have a site that looks like a regular web site, with menus such as “About,” “Products,” “Services,” and so on, and at the same time have a blog going.
  2. Second, I prefer to install the WP software on my own server, rather than use the hosted version of WP (i.e. WordPress.com) or other software, such as Blogger or TypePad, because it’s better for Search Engine Optimization. All the pages are sitting on my server/domain and are being indexed here, not at some blog hosting company.

Once word of advice, from my own experience: If you’re looking to save a few bucks and opt for a free blog, I wouldn’t recommend Blogger. Although it’s a good platform and all that, and being owned by Google can’t hurt these days, what I don’t like about it is the feature they have at the top of each blog, which is a link to “Next blog”: a few times I tried clicking it I ended up on blogs that I wouldn’t want my kids to see, if you know what I mean.

If you have a web site, consider re-doing it using WordPress, then you can enjoy the best of both worlds – and Google and other search engines will just love it so much more!


Category : Blogging for Business | Boris Recommends | Driving Traffic to Your site | Email List Building | Search Engine Optimization | Small Business Marketing | Web Site Development | Blog

I just wanted to post a quick note about a new development at Aweber, one of the most respected Email Service Providers, and one of the 4 that I highly recommend to my clients.

Aweber recently introduced a new style of hover pop ups that may be just the ticket for you. Take a look at their blog and see how powerful the new feature is.

If you’re not using Aweber yet they have a 30-day trial period, so you can take it for a spin.

If you already use a different Email Service Provider, you can still create your own popups for your web site or blog with this stand-alone Windows application. For the ultimate selection, tracking options, graphics and more in using floating, unlockable popups subscribe to AdImpact

Category : Boris Recommends | Email List Building | Email Marketing | Email Service Providers | Web Site Development | Blog

Today I’d like to remind you that you there’s a treasure trove to be discovered in my interview with Glen Hopkins. Here’s Glen’s discussion on one of his advanced list-building strategies, the so called Triple Win Customer Generation System, which is a hybrid of sorts, of the squeeze page. – Boris

What you need to do this, I’ve broken it down, basically what you need is one JV partner, or an affiliate, it takes you about one hour of your time, it is going to takeone ethical bribe, which is really nothing more than something of high perceived value, such as a call or an audio recording, that I am using in this particular case, which is of low financial cost to you, and then a back end product.

What it is going to do is build you a very highly-targeted customer list. Not just subscribers, but customers who have paid to be on your list and they have proven that they have a willingness to spend their money on you.

That is key, because if you have, not only subscribers on your list, but actual customers, that is of much greater value to you. They have a method of buying, they have a credit card and they have a willingness to pay you money.

So what we are going to do is, I am going to walk you through it really quick. You set up a simple page – withs your basic headline you see on a sales copy on your squeeze page. A headline and then you have a short sales copy letter. You can see that it is really just a few paragraphs with a picture of Mike Filsaime and myself.

Mike Filsaime and I are both list-building experts and we got together and we did a call and we talked about building our opt-in email list. It is a private exclusive call that was not available to the public, it wasn’t a teleseminar, just Mike and myself masterminding and talking about building our opt-in email lists.

Now, you need to understand that both Mike and I charge in the neighbourhood of $500 an hour for consulting. So we are looking at about $1,000.00 value here.

Now, what I am doing is: People coming to this site, I already know they are interested in list-building because the people who are sending out emails for this site, send an email to their list saying “Listen guys, I’ve got an opportunity to share a call with you between Glen Hopkins and Mike Filsaime and it is only going to cost you a dollar. You have to go check this out.”

They come to this site and for a dollar they are going to have access to both Mike and I. In other words, they are going to listen to a brainstorm mastermind session on how to build your opt in email list for just one dollar.

Now, this is a very high perceived value so, obviously, these people want to learn how to build their own opt-in email list. They click on that PayPal link that you see at the bottom, they pay their one dollar to get the call, and here is the process I go through, when they pay their dollar to get the call, PayPal gives you the opportunity to redirect them to another page and the page that I redirect them to is a registration page.

The registration page is where they enter in their name and email address. And I tell them that when they enter in their name and email address I am going to email them the download instructions for that call. So now what has happened is, I am instantly building a list of paying customers – I know that in the future if I try to sell them something, they have a willingness and ability to pay me. You are building a buyers list, the most powerful list you can have.

So we get them to enter in their name and their email address, add them to our list and as soon as they click on the submit button, we redirect them to a second page which is called our “OTO” — the One Time Offer — which is typically an up sell or a cross sell to the product or service to the product that you just sold them.

In this particular case what I do is, when somebody first pays one dollar for that call on how to build their list, the upsell on the OTO page is the opportunity to purchase my book Lucrative List Building, which is the digital version.

Now this currently sells for $147.00 for the resell rights to this ebook. Well, they can get it for $19.95 which is an unheard of price and so the conversion rates on that is very high. So what I am doing here Boris, is I am positioning myself as an expert. Because what is happening is that people are going to purchase this book, they are going to read it and they are going to learn more about me and what I can offer them. So I am positioning myself as even more as a list building expert in their eyes. Which is great for future sales again.

I sell them the ebook and here is what happens. With the ebook there is a PayPal link on that page as well, on the OTO page to purchase the ebook, that PayPal link is a link to my JV partner’s PayPal account, not mine. So my JV partner is getting 100% profit of every sale of the ebook.

You know what that is doing? The key to this is that my JV partner now has an incentive to want to tell his list all about this call for a dollar, because he knows that there are a lot of people who are going to be interested in getting on the call and every time somebody purchases that ebook he is going to get 100% commission.

Glen Hopkins photoThat’s why it is a triple-win situation: my JV partner’s customer is winning because they are getting a $1,000 call for $1, then they are getting an ebook worth $147 dollars for $19.95, which they can resell to their heart’s content and make 100% profit on it, so they are winning. Then my JV partner is winning because he is making commissions from all of these sales. Triple win situation and the best part about it is, you are getting people on your list, you’re building your list with paying customers.

Glen Hopkins is a master list builder. He’s the publisher of the Web Traffic Report monthly newsletter and CD, and also runs a co-registration list-building service called List Builder.

Category : Affiliate Marketing | Driving Traffic to Your site | Email List Building | Joint Ventures and Pertnerships | Blog

If you’ve been around the Internet marketing arena for a while you must have seen these a lot. Almost every web site you visit offers some kind of freebie to entice you to sign up. Most marketers offer this incentive in a form of a special report (such as my The 4 Biggest Mistakes to Avoid in Marketing).

These special reports are usually delivered to the subscriber on-line, as a download from the so-called “thank-you” page (the page that opens once your subscriber confirms his/her address, if you have double opt-in set up). Most special reports are in PDF format, but some people have audio, or even video presentations of this content.

Alternatively, you could set up your free report in a form of a series of emails, effectively creating an e-course. Essentially, you would take your report and break it up into discrete chapters, or articles. Then what you do is set up an auto-responder to deliver those messages spread out over a number of days, depending on the content and the type of prospects you’re attracting.

If you’re teaching them a new skill, you may decide to send emails daily. If the advice is a more in-depth analysis or a white paper, spread the emails by a couple of days, and give your prospects time to take the new information in and process it.

Make sure the last message in the auto-responder sequence contains a version of your sales letter, or some other appropriate call to action. You may ask the subscriber to purchase a product, call you for an appointment, sign up for your tele-seminar, or whatever your choice might be.

I would also include some sort of “About Me” blurb, plus a mini call to action at the bottom of every email in the series as well, just in case a prospect decides he or she is ready to take it to the next level and hire you.


Please refer to my resource page to find about which Email Service Providers provide auto-responders, as not all of them do, unfortunately.

Category : Driving Traffic to Your site | E-newsletter Publishing | Email List Building | Email Marketing | Email Service Providers | Small Business Marketing | Blog