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Maja and I strawberry pickingJuly 1st is Canada Day, a public holiday in this country. My family celebrated it by going strawberry picking and making home-made jam on Saturday, then on Sunday we spent the day doing fun things with the kids around town.

Monday we took the kids to African Lion Safari, a special kind of zoo where you can actually drive your car among the wild animals. Since baboons have no fear, they climb up on passing vehicles and sometimes take souvenirs with them, like wipers. Worst yet, they sometimes leave their own souvenirs on the cars! That’s why we opted for the bus tour 🙂

It took us almost half an hour to even get in the park, and that with five lanes coming in! Same thing with every tour – throngs of people = long waits. That’s what gave me the inspiration to this issue’s main article: driving traffic to your web site.

If generating traffic to your site feels like a hard nut to crack, implementing some or all of the ideas presented here will surely create a steady stream of people lining up to see you site.

Category : Driving Traffic to Your site | Personal | Blog

Adam Urbanski and Boris Mahovac at the 2007 ACLC BootcampIt’s been very strange two weeks since the last issue of my ezine. My wife took our kids overseas to meet their grandparents, so I’ve been a bachelor of sorts for a while.

Only a few days after my family returns, I’ll be flying to Irvine, California, for Adam Urbanski’s Attract Clients Like Crazy Boot Camp (that’s Adam and me in the photo). Then, in early June, it’s Montreal, for a one day Small Business Big Thinking conference, hosted by Visa Canada.

Attending live events and training seminars is not only a great way to learn, it’s also fabulous for business and personal development, business networking and meeting new people, who may become your joint venture partners, or clients.

If you’re planning to offer live seminars or retreats to your own clients, attend a few similar events yourself to see how it’s done. Why re-invent the wheel, right

Category : Business Networking | Events | Personal | Seminars and Live Events | Small Business Marketing | Blog

EarthSo, what have you done for the good old Earth, lately? I am referring to Earth Day, April 22, of course.

I’ve been an environmentally conscious earthling for years. My wife even calls me “David Suzuki” (in reference to the famous Canadian environmentalist). I recycle religiously, turn off my car’s engine every chance I get, use compact fluorescent light-bulbs (CFLs), etc. Even so, I must admit I was falling behind on my eco-education, being busy running a business and a household with my wife, two kids, plus a dog and a cat.

Recently, after months of waiting for Al Gore’s “An Inconvenient Truth” DVD from the local library, I was really shocked by what I learned watching it. If you haven’t seen this documentary yet, please borrow it today (notice I didn’t say buy it). Then do something about global warming, now.

Last Sunday I learned about BullfrogPower, a green electricity retailer operating in Ontario. They now supply my home with power that comes 100% from renewable sources, such as wind and hydro.

What has this got to do with ezine publishing, you may ask? Well, nothing and everything. If we don’t fix our polluting ways – quickly – weather we publish an ezine or not will be irrelevant, because there will be no economy. Perhaps not in my lifetime, but in my kids’ lifetime for sure.

Also, you can always reduce, repurpose and recycle in your newsletter as well: reduce the amount of hype; repurpose articles you wrote, by publishing them together in an e-book; recycle an article you wrote two years ago in your next issue, if it still reads fresh and appropriate.

Category : E-newsletter Publishing | Personal | Blog