1-905-844-4247 10am-3pm EST
I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to enhance your business sales through email marketing.
This was the best value for money seminar I have attended in many years.
A great seminar, Boris!Dennis Heathcote
Co-President at D&K Imports Inc.
DandKimports.com
Note: This testimonial was originally published as a recommendation on Linkedin
If you ever attended one of my seminars, please leave your own comment – Thanks!
Boris’s seminar was filled with incredible, usable information on how to make my business more visible on the web. His deep understanding of the inner workings of the web and email is apparent and his presentation is very interactive. This seminar is a must for anyone who is interested in learning internet/email best practices and how to maximize this effective marketing medium.
Boris’ Top qualities: Great Results, Personable, Expert
Nelson Martins
General Manager at DiPaolo CNC Retrofit Ltd
DiPaoloCNC.com
Note: This testimonial was originally published as a recommendation on Linkedin
If you ever attended one of my seminars, please leave your own comment – Thanks!
Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?
Invest 3 hours and I guarantee I will teach you how to:
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Attract Contacts (Generate Leads)
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Build Relationships(or, How to Get Prospects to Know, Like and Trust You)
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Close Deals(or, How to Convert “Friends” to “Raving Fans”)
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Please visit the Contacts to Clients page to learn more and to register.
I must admit I was a reluctant blogger. I knew if I started a blog I would have to publish on it regularly, and being already busy with publishing my award-winning ezine and working with clients, I thought I’d never be able to keep up.
Good thing I found the time!
Now I not only love it, but I recommend it to all my business contacts and especially my clients. As an Email Marketing Coach I love email marketing, which still delivers a great rate of return on investment, but I’m the first to say: Don’t put all your eggs in one basket! If you’re a solo professional, or small business owner, you must publish an email newsletter, have an auto-responder, write on your blog, have a Facebook profile, do live business networking, etc.
Here are just three reasons why I love blogging:
1. It allows me to reach a much wider audience than by just publishing an email newsletter. Blogs have built-in features that basically “push” my content to search engines and blog directories. This would be hard, if not impossible, to accomplish by a “web 1.0” web site. My blog site now allows me to reach out to my audience in 3 different ways: using RSS, RSS feed delivered by email, and via ezine subscription. This enables my audience to get my articles the way they prefer.
2. Deciding to build my new web site using WordPress, enabled me to create what I call a blog site: a combination of a static, web 1.0 web site, with the power and versatility of the Web 2.0 blog. My blog site is now search engine optimized, and every time I hit “Publish”, soon after, Google, Yahoo! and dozens of other services get “pinged” and my content gets indexed immediately.
3. Having a blog has also enabled me to attract the right type of prospects. Before starting a blog, my whole web presence was a 1-page “squeeze page.” It served its purpose well — it created a lot of subscribers to my e-newsletter — but after a while I realized that I wanted to attract a different type of prospect, one who’d like to get to know me a little bit before considering hiring me. A visitor to my blog site can now read my articles which build my credibility, so I don’t have to “sell” my self, my content does it for me.
Finally, blogging makes it really easy and fun to connect with other great professionals in the wider blogosphere.
Here are five people I’d like to see write a quick blog post on this topic:
Charmaine Idzerda
Sandy McMullen
Dr. Kiya L. Immergluck
Grace Yvonne Attard
Cheryl Scoffield
I invite YOU, the reader, too, to share here by commenting or on your own blog! Please send me the link if you post on your own blog. BTW, this whole thing started on TypePad.com – get the “official” guidelines.
Thank you Patsi Krakoff, for inspiring me to write this entry.
There’s an interesting discussion on the BlogSquad’s blog about how domains are handled by TypePad vs. WordPress.
A TypePad link to Denise’s blogpost “Tom Antion Reveals The Secrets of HIS Success to The Blog Squad” is http://www.buildabetterblog.com/2008/08/tom-antion-reve.html
On a WordPress blog this would be
http://www.buildabetterblog.com/2008/08/tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html
Now, which link has more keywords?
tom-antion-reve.html <-- this truncated post title or tom-antion-reveals-the-secrets-of-his-success-to-the-blog-squad.html <-- the full title And, btw, you can edit these links, if you wish, to get rid of extra words such as "to, and, the" etc. Another example, from my own blogsite http://www.yourezinecoach.com/2008/how-to-make-money-with-email-marketing-send-email-promotions.html is also the permalink to this blog post.
On TypePad permalinks are in the form of: http://www.typepad.com/t/trackback/145459/32319900
Ask yourself this: do I want to build links to TypePad and building their Google Page Rank, or my own domain?
I don’t like dealing in absolutes, so I won’t say WP is better than TP, but in this particular area it shines.
What do you think?
P.S.
By commenting on this blogpost, I accidentally discovered another weak spot in TypePad, and it has to do with displaying long links in posts. Take a look at how long URLs are displayed here, in my post, then compare the same in TypePad.
The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small business or professional practice:
Posted by Please comment
Do you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons:
Once word of advice, from my own experience: If you’re looking to save a few bucks and opt for a free blog, I wouldn’t recommend Blogger. Although it’s a good platform and all that, and being owned by Google can’t hurt these days, what I don’t like about it is the feature they have at the top of each blog, which is a link to “Next blog”: a few times I tried clicking it I ended up on blogs that I wouldn’t want my kids to see, if you know what I mean.
If you have a web site, consider re-doing it using WordPress, then you can enjoy the best of both worlds – and Google and other search engines will just love it so much more!
Applying these simple SEO strategies will do wonders for your organic search engine results.
This goes under the tag. For this you have about 25 words, or 160 characters. Write this paragraph of 2-3 sentences so that it sounds like aclassified ad for the page. Each page should have its own unique meta tag description, relevant to the content of the page, using relevant keywords people are likely to use to find you.
This goes under the tag. Some experts say that you should keep the keyword meta tag under 1,000 characters, some say 256. I’d suggest keep it as short as possible but make sure you cover everything you need. Make sure you pick the keywords that are relevant to the page and to the overall site content. Try to make the first 10 keywords your strongest ones. By the way, by “keywords” I mean single words and phrases, such as “ezine design” and “e-newsletter production services.”
Don’t stuff your page with keywords, search engines will penalize you for it, and secondly, and more importantly, the humans reading your pages would most likely see through your tactic and abandon the page as quickly as you can say SEO.
One final thought: don’t fall for the idea to have your web site submitted to hundreds of search engines by some automated process. Simply go to Google, Yahoo and MSN and submit your web site’s home page only manually, it won’t take you more than a few minutes.
As a matter of fact, if you’ve done your basic SEO homework, you don’t even need to submit your site, the search engine spiders will find it and index it properly.
Please also read Basic SEO: 5 Free Do-it-yourself Strategies, part 1
Many small business web site owners make a mistake of not paying attention to basicSearch Engine Optimization (SEO) of their web pages. This usually happens because of two reasons: one, they create the web site themselves and have no idea about what SEO is and why they should pay attention to it, or two, they hired a “trusted, knowledgeable web designer” to design their site, and s/he has not included SEO in the project proposal.
For sure, you could make SEO an art, but following a few basic steps – accessible to anyone – will go a long way. By all means, if your budget allows you to pay for a professionally devised and managed SEO strategy, do it.
However, for a solo professional, small business owner or a non-profit organization on a limited budget, applying these simple SEO strategies will do wonders for your organic search engine results.
In other words don’t name the files just services.html, or even worse page02.html, but try something like email-marketing-services-consulting.html. This will help the search engines index your pages more thoroughly if you use keywords that are relevant to the content of that page.
This goes under the <meta title> tag. You have about 60 characters, or about 10 words, whichever is less in your particular case. The page title is like a summary of the content. Again use the relevant keywords, or you can make it a call to action, for example a “Contact Us” page could have this title: Receive a free email marketing consultation – Call 905-844-4247 now!
Read this post for 3 more tips on basic search engine optimization for small business.