by Boris Mahovac | Jul 23, 2008 | Developing Products, Email Marketing
This may sound simplistic and obvious, but let me elaborate on that, so you’ll see what I mean. Several of my existing clients whom I am coaching in taking their business on line, thought that they had nothing to sell. They are professional service...
by Boris Mahovac | Jul 12, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Small Business Marketing
Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the...
by Boris Mahovac | Jul 11, 2008 | Email Delivery Best Practices, Email Marketing, Email Service Providers
Using an Email Service Provider instead of your PC to send your email marketing messages. Here are some reasons why this is a good ideaL Sending email is all ESPs do – email is their livelihood and they will do their utmost to help you deliver your email. Turn...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing
The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!) In short: Subject lines...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Personal
This last Monday, I was having a coffee at the Williams Coffee Bar on Trafalgar and Dundas, in Oakville, writing an article for this week’s ezine, when an email came in from “Writing That Works” announcing the APEX 2008 Awards. I eagerly opened it, because this year I...
Recent Comments