by Boris Mahovac | Aug 5, 2007 | Business Networking, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Seminars and Live Events, Small Business Marketing, Tracking and Split Testing
OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips: use both sides of the card to deliver your message; have a clear, benefit-driven statement that addresses your...
by Boris Mahovac | Aug 4, 2007 | Driving Traffic to Your site, Email List Building, Email Marketing, Tracking and Split Testing
Email is fine, easy and (almost) free, but nothing beats the deliverability of the good old post office! Send out custom postcards to stand out from the crowd. Again, use tracking to determine how your postcard campaigns are converting by setting up a special URL,...
by Boris Mahovac | Aug 2, 2007 | Affiliate Marketing, Driving Traffic to Your site, Email List Building, Small Business Marketing
Simply put, an affiliate program allows you to grow your list and make more sales at the same time. When other people join your affiliate program, they agree to promote you, your products or services on their own time and using their own resources. In exchange, you...
by Boris Mahovac | Aug 1, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing
Find ezines whose target market matches yours, but whose publishers are not direct competitors. Try to find ezines that are complimentary to yours, e.g. a winemaker might want to place an ad with an event organizer, or a chef. Contact them to see if they accept...
by Boris Mahovac | Jul 3, 2007 | Driving Traffic to Your site, Personal
July 1st is Canada Day, a public holiday in this country. My family celebrated it by going strawberry picking and making home-made jam on Saturday, then on Sunday we spent the day doing fun things with the kids around town. Monday we took the kids to African Lion...
by Boris Mahovac | Jul 3, 2007 | Article Writing, Driving Traffic to Your site, Email Marketing, Email Service Providers, Keywords, SEO for Article Writing, Small Business Marketing, Web Site Development
A few tips on how you can get visitors on a shoestring. It will take some time to generate results, but you’ll be smiling knowing you’re not spending a dime on these techniques. Of course, if you need immediate results – say you’re having a promotion...
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