by Boris Mahovac | Jul 12, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Small Business Marketing
Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the...
by Boris Mahovac | Jul 11, 2008 | Email Delivery Best Practices, Email Marketing, Email Service Providers
Using an Email Service Provider instead of your PC to send your email marketing messages. Here are some reasons why this is a good ideaL Sending email is all ESPs do – email is their livelihood and they will do their utmost to help you deliver your email. Turn...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing
The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!) In short: Subject lines...
by Boris Mahovac | Jul 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers
You can avoid being labelled as a spammer if you ask yourself the following questions: Do I Have Permission to Send Email? On your web site, collect visitors’ email address and first name, in exchange for a free report (white paper/worksheet/check list/Q&A/10 Top...
by Boris Mahovac | Jun 27, 2008 | Driving Traffic to Your site, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Small Business Marketing
Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them. Same applies to joining online list services, such...
by Boris Mahovac | Jun 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing
Programs such as Outlook, Eudora, Thunderbird or online email services such as Yahoo, or Hotmail are not to be used. They may be free to use, but will not give you all the options you might like to have, and besides, may also be unlawful, depending on your country’s...
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