by Boris Mahovac | Mar 14, 2010 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers, Managing Email, Tracking and Split Testing
Have you noticed in Gmail that some URLs are clickable and some are not? Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery? I sent a few...
by Boris Mahovac | Feb 11, 2010 | E-newsletter Publishing, Email Design, Email Marketing, Email Service Providers, Social Media Marketing
One of two Email Service Providers that I use and recommend is MadMimi. Apart from having the best customer service I’ve ever had the pleasure dealing with, they have the most elegant, easy-to-use and powerfully simple email editor on the market. Ever since the...
by Boris Mahovac | Aug 27, 2009 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers
Some statistics say that as many as half of your email recipients have image display turned off. Are you sure your email campaigns still present useful information even if your ezine subscribers don’t see the images? When designing HTML email campaigns with...
by Boris Mahovac | Mar 20, 2009 | Boris Recommends, E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Building, Email List Management, Email Marketing, Email Service Providers, Tracking and Split Testing, Tracking Email Opens
These two Email Service Providers (ESPs) are as different as they can be. Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML,...
by Boris Mahovac | Oct 7, 2008 | Email Design, Web Site Development
If you’re developing web pages, blogs or landing pages for your products or services, do you know how your beautiful pages look on other browsers and platforms? For example, I use Mac and my main browser is FireFox, and sometimes I use Apple’s own Safari....
by Boris Mahovac | Jun 30, 2008 | Branding for Small Business, E-newsletter Publishing, Email Design, Email Marketing, Small Business Marketing, Web Site Development
Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style? The only way you can create that...
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