by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing
The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!) In short: Subject lines...
by Boris Mahovac | Jul 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers
You can avoid being labelled as a spammer if you ask yourself the following questions: Do I Have Permission to Send Email? On your web site, collect visitors’ email address and first name, in exchange for a free report (white paper/worksheet/check list/Q&A/10 Top...
by Boris Mahovac | Jun 27, 2008 | Driving Traffic to Your site, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Small Business Marketing
Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them. Same applies to joining online list services, such...
by Boris Mahovac | May 30, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, On Line Networking, Search Engine Optimization, SEO for Article Writing, Small Business Marketing, Web Site Development
The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small...
by Boris Mahovac | May 28, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, Search Engine Optimization, Small Business Marketing, Web Site Development
Do you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons: It allows me to create “static” pages, so I can have a site...
by Boris Mahovac | Apr 10, 2008 | Boris Recommends, Email List Building, Email Marketing, Email Service Providers, Web Site Development
I just wanted to post a quick note about a new development at Aweber, one of the most respected Email Service Providers, and one of the 4 that I highly recommend to my clients. Aweber recently introduced a new style of hover pop ups that may be just the ticket for...
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