How to Use Custom Postcards to Generate Leads & Repeat Business

Using email for your marketing purposes is very powerful, easy and (almost) free, and is still the most effective way to reach your customers/clients. However, sometimes it pays off to go off-line and use traditional methods for generating leads or new business....

Ezine Publishing Q & A: Increasing Sign-up Rates in Double Opt-in Lists

Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total...

Email List-Building Off Line Using Classified and Display Ads

This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...