by Boris Mahovac | Mar 4, 2008 | Affiliate Marketing, Driving Traffic to Your site, Email List Building, Joint Ventures and Pertnerships
Today I’d like to remind you that you there’s a treasure trove to be discovered in my interview with Glen Hopkins. Here’s Glen’s discussion on one of his advanced list-building strategies, the so called Triple Win Customer Generation System,...
by Boris Mahovac | Dec 9, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing
If you’ve been around the Internet marketing arena for a while you must have seen these a lot. Almost every web site you visit offers some kind of freebie to entice you to sign up. Most marketers offer this incentive in a form of a special report (such as my The 4...
by Boris Mahovac | Nov 6, 2007 | Boris Recommends, Driving Traffic to Your site, Email List Building, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
Using email for your marketing purposes is very powerful, easy and (almost) free, and is still the most effective way to reach your customers/clients. However, sometimes it pays off to go off-line and use traditional methods for generating leads or new business....
by Boris Mahovac | Sep 2, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers
This is a complex question, and must be dealt with on a case-by-case basis. Here are some general tips on importing your list: Depending on where you live and where your ESP is based, different rules and laws will apply. For example, regardless of where you live, if...
by Boris Mahovac | Aug 28, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development
Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total...
by Boris Mahovac | Aug 20, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...
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