by Boris Mahovac | Dec 18, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Service Providers, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens
I get this kind of question a lot, and also see it posted on online forums hosted by various ESPs. The questions is: “Should I resend an email (ezine, offer, solo mailing) to my whole list or only to those that have not opened (or responded to) the original send?”...
by Boris Mahovac | Sep 25, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers
Moving to double opt-in is a good idea, but you have to be careful how you implement it, otherwise you may end up inadvertently decimating your list! Although the following instructions are specific to Constant Contact, the principle is applicable to other Email...
by Boris Mahovac | Sep 12, 2007 | E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers, Off Line Marketing Strategies
This is a very common practice, especially with those businesses that deal with clients mostly off line, such as retailers or dentists. When a new customer walks in to your shop or practice, you can ask him to sign up for your email newsletter. You then enter that...
by Boris Mahovac | Sep 2, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers
This is a complex question, and must be dealt with on a case-by-case basis. Here are some general tips on importing your list: Depending on where you live and where your ESP is based, different rules and laws will apply. For example, regardless of where you live, if...
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