by Boris Mahovac | Nov 3, 2008 | Boris Recommends, E-newsletter Publishing, Email Marketing, Email Service Providers, Off Line Marketing Strategies
One of the world’s most respected email and direct marketing service providers, VerticalResponse, now offers flat-rate unlimited email sending service options by monthly subscription. This was announced on October 28. Until this announcement, if you wanted to...
by Boris Mahovac | Oct 23, 2008 | E-newsletter Publishing, Email Marketing, Social Media Marketing, Tracking and Split Testing, Tracking Email Opens
Consumers in the 18-to-34 age bracket are more likely to respond to marketing messages received by email than to advertising they see while using social networks such as Facebook, MySpace, etc. according to new research published in a white paper from Ball State...
by Boris Mahovac | Jul 28, 2008 | Affiliate Marketing, Driving Traffic to Your site, E-newsletter Publishing, Email Marketing, Selling Online, Small Business Marketing, Tracking and Split Testing, Tracking Email Opens, Web Site Development
First, let’s talk about your ezine, or e-newsletter. If you intend to publish an informative ezine, do not expect much direct sales from it. Why is this? Because the primary purpose of your newsletter is to establish your credibility, expertise and to create...
by Boris Mahovac | Jul 25, 2008 | Boris Recommends, Email Marketing, Selling Online, Small Business Marketing, Web Site Development
The easiest and quickest way is to set up a PayPal account. First of all, let me dismiss any notions you might have about PayPal being a Mickey Mouse solution that’s not appropriate for serious on line business transactions. There are several, successful,...
by Boris Mahovac | Jul 23, 2008 | Developing Products, Email Marketing
This may sound simplistic and obvious, but let me elaborate on that, so you’ll see what I mean. Several of my existing clients whom I am coaching in taking their business on line, thought that they had nothing to sell. They are professional service...
by Boris Mahovac | Jul 12, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Small Business Marketing
Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the...
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