by Boris Mahovac | Jul 11, 2008 | Email Delivery Best Practices, Email Marketing, Email Service Providers
Using an Email Service Provider instead of your PC to send your email marketing messages. Here are some reasons why this is a good ideaL Sending email is all ESPs do – email is their livelihood and they will do their utmost to help you deliver your email. Turn...
by Boris Mahovac | Jul 9, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing
The Can-SPAM act is in force in the US (other laws in other countries, but if your Email Service Provider is doing business in the US, and/or your email subscribers reside in the US, than your email marketing also must be CAN-SPAM compliant!) In short: Subject lines...
by Boris Mahovac | Jul 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers
You can avoid being labelled as a spammer if you ask yourself the following questions: Do I Have Permission to Send Email? On your web site, collect visitors’ email address and first name, in exchange for a free report (white paper/worksheet/check list/Q&A/10 Top...
by Boris Mahovac | Jun 30, 2008 | Branding for Small Business, E-newsletter Publishing, Email Design, Email Marketing, Small Business Marketing, Web Site Development
Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style? The only way you can create that...
by Boris Mahovac | Jun 27, 2008 | Driving Traffic to Your site, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Small Business Marketing
Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them. Same applies to joining online list services, such...
by Boris Mahovac | Jun 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing
Programs such as Outlook, Eudora, Thunderbird or online email services such as Yahoo, or Hotmail are not to be used. They may be free to use, but will not give you all the options you might like to have, and besides, may also be unlawful, depending on your country’s...
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