by Boris Mahovac | Sep 25, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers
Moving to double opt-in is a good idea, but you have to be careful how you implement it, otherwise you may end up inadvertently decimating your list! Although the following instructions are specific to Constant Contact, the principle is applicable to other Email...
by Boris Mahovac | Sep 25, 2007 | Business Networking, E-newsletter Publishing, Email Marketing, Off Line Marketing Strategies, Small Business Marketing, Special Reports and Whitepapers
It’s bonus time! Last couple of weeks I’ve been busy writing, recording, sound-editing, re-writing, and then re-recording my new special report: “The 4 Biggest Mistakes to Avoid in Marketing Your Small Business.” It’s now ready in audio format you can listen to on...
by Boris Mahovac | Sep 12, 2007 | E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers, Off Line Marketing Strategies
This is a very common practice, especially with those businesses that deal with clients mostly off line, such as retailers or dentists. When a new customer walks in to your shop or practice, you can ask him to sign up for your email newsletter. You then enter that...
by Boris Mahovac | Sep 2, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers
This is a complex question, and must be dealt with on a case-by-case basis. Here are some general tips on importing your list: Depending on where you live and where your ESP is based, different rules and laws will apply. For example, regardless of where you live, if...
by Boris Mahovac | Aug 28, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development
Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total...
by Boris Mahovac | Aug 20, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...
Recent Comments