by Boris Mahovac | Aug 18, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Joint Ventures and Pertnerships, Small Business Marketing, Web Site Development
With co-registration, you advertise your ezine along one or more other advertisers. A prospect can then sign up for one or more ezines at the same time. You can set this up as a joint venture (free) with one or more ezine publishers or use a co-registration service...
by Boris Mahovac | Aug 16, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Small Business Marketing
There are a number of these services available on the net, the one I recommend is New-List.com (free). These directories will show your ezine description or ad to anyone looking for information on a given subject. Another good spot to look is DirectoryOfEzines.com...
by Boris Mahovac | Aug 14, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Small Business Marketing
If you are already publishing your newsletter or ezine, you have articles. You can write them yourself, or have them written by a freelance copywriter (see elance.com and similar sites). Distribute your articles to article directories. These are mostly free web sites...
by Boris Mahovac | Aug 5, 2007 | Business Networking, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Seminars and Live Events, Small Business Marketing, Tracking and Split Testing
OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips: use both sides of the card to deliver your message; have a clear, benefit-driven statement that addresses your...
by Boris Mahovac | Aug 4, 2007 | Driving Traffic to Your site, Email List Building, Email Marketing, Tracking and Split Testing
Email is fine, easy and (almost) free, but nothing beats the deliverability of the good old post office! Send out custom postcards to stand out from the crowd. Again, use tracking to determine how your postcard campaigns are converting by setting up a special URL,...
by Boris Mahovac | Aug 1, 2007 | Article Writing, Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing
Find ezines whose target market matches yours, but whose publishers are not direct competitors. Try to find ezines that are complimentary to yours, e.g. a winemaker might want to place an ad with an event organizer, or a chef. Contact them to see if they accept...
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