by Boris Mahovac | Jun 23, 2010 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
Over the years I’ve tried about a dozen or so Email Service Providers (ESPs), and now I regularly use iContact. If you’re thinking of switching ESPs, or are considering getting into opt-in email marketing for your small business or solo practice, iContact...
by Boris Mahovac | Apr 29, 2010 | Email Delivery Best Practices, Email List Management, Email Service Providers
If you’ve been in business for 5-10 years, you have a hidden business asset that you may not be utilizing at all: the email list of your existing clients. If you’ve been smart to collect their email addresses then it’s time to start using the...
by Boris Mahovac | Mar 14, 2010 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers, Managing Email, Tracking and Split Testing
Have you noticed in Gmail that some URLs are clickable and some are not? Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery? I sent a few...
by Boris Mahovac | Feb 11, 2010 | E-newsletter Publishing, Email Design, Email Marketing, Email Service Providers, Social Media Marketing
One of two Email Service Providers that I use and recommend is MadMimi. Apart from having the best customer service I’ve ever had the pleasure dealing with, they have the most elegant, easy-to-use and powerfully simple email editor on the market. Ever since the...
by Boris Mahovac | Aug 27, 2009 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers
Some statistics say that as many as half of your email recipients have image display turned off. Are you sure your email campaigns still present useful information even if your ezine subscribers don’t see the images? When designing HTML email campaigns with...
by Boris Mahovac | Jul 30, 2009 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
When looking for a suitable Email Service Provider to provide you with the online system to manage your email marketing campaigns ask yourself these two questions: Do I need to handle multiple opt-in lists? Do I need a sequential auto-responder? This will narrow down...
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