Cross-Pollinating your Blog-Subscription List with Your Ezine List

by | Jun 13, 2009 | Blogging for Business, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development

An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering: Can a blog-subscription email list be used for general company announcements and email newsletter blasts? I personally...

Seminar: Email Marketing for Small Business

by | Mar 30, 2009 | E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Events, Selling Online, Seminars and Live Events, Small Business Marketing, Social Media Marketing

In times of recession, most small business owners tend to do the wrong thing: trying to save money by cutting back on their marketing spending. I hope you’re not one of them, and that you know that we must promote our businesses all the time, even when times are...

Aweber or Constant Contact – Which Works Better?

by | Mar 20, 2009 | Boris Recommends, E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Building, Email List Management, Email Marketing, Email Service Providers, Tracking and Split Testing, Tracking Email Opens

These two Email Service Providers (ESPs) are as different as they can be. Aweber is primarily an auto-responder service, enewsletter service second. To take advantage of all its features, you really need to be familiar with some Internet technologies, such as HTML,...

Email List Maintenance – Keeping it Lean and Clean

by | Jan 22, 2009 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers, Managing Email, Tracking Email Opens

I know statistics can be a royal bore, but there’s this one piece of statistical information you really should pay attention to — your email campaign bounce rates. Regardless of which Email Service Provider (ESP) you’re using, you should be able to...