by Boris Mahovac | Sep 2, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers
This is a complex question, and must be dealt with on a case-by-case basis. Here are some general tips on importing your list: Depending on where you live and where your ESP is based, different rules and laws will apply. For example, regardless of where you live, if...
by Boris Mahovac | Aug 28, 2007 | E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development
Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total...
by Boris Mahovac | Aug 20, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Off Line Marketing Strategies, Small Business Marketing, Tracking and Split Testing
This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were...
by Boris Mahovac | Aug 18, 2007 | Driving Traffic to Your site, E-newsletter Publishing, Email List Building, Email Marketing, Email Service Providers, Joint Ventures and Pertnerships, Small Business Marketing, Web Site Development
With co-registration, you advertise your ezine along one or more other advertisers. A prospect can then sign up for one or more ezines at the same time. You can set this up as a joint venture (free) with one or more ezine publishers or use a co-registration service...
by Boris Mahovac | Jul 3, 2007 | Article Writing, Driving Traffic to Your site, Email Marketing, Email Service Providers, Keywords, SEO for Article Writing, Small Business Marketing, Web Site Development
A few tips on how you can get visitors on a shoestring. It will take some time to generate results, but you’ll be smiling knowing you’re not spending a dime on these techniques. Of course, if you need immediate results – say you’re having a promotion...
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