by Boris Mahovac | Jul 25, 2008 | Boris Recommends, Email Marketing, Selling Online, Small Business Marketing, Web Site Development
The easiest and quickest way is to set up a PayPal account. First of all, let me dismiss any notions you might have about PayPal being a Mickey Mouse solution that’s not appropriate for serious on line business transactions. There are several, successful,...
by Boris Mahovac | Jul 12, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Small Business Marketing
Although this one seems obvious, unfortunately the situation is far from being clear and simple. It is one thing to follow the law and obey all the rules, but ultimately spam is in the eyes of the beholder! This means it is your audience, your subscribers who are the...
by Boris Mahovac | Jun 30, 2008 | Branding for Small Business, E-newsletter Publishing, Email Design, Email Marketing, Small Business Marketing, Web Site Development
Don’t copy what others are doing. Try to find your own style, your own voice. Again, you’re creating a relationship with your audience, and how can you do that if you’re copying someone else’s style? The only way you can create that...
by Boris Mahovac | Jun 27, 2008 | Driving Traffic to Your site, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Small Business Marketing
Don’t buy or rent email lists, unless you know 110% that the company who offers such lists is kosher. If anyone offers you a list of 1 million emails for $99, or whatever price, run like crazy from them. Same applies to joining online list services, such...
by Boris Mahovac | Jun 1, 2008 | E-newsletter Publishing, Email Delivery Best Practices, Email Design, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing
Programs such as Outlook, Eudora, Thunderbird or online email services such as Yahoo, or Hotmail are not to be used. They may be free to use, but will not give you all the options you might like to have, and besides, may also be unlawful, depending on your country’s...
by Boris Mahovac | May 30, 2008 | Blogging for Business, Boris Recommends, Driving Traffic to Your site, Email List Building, On Line Networking, Search Engine Optimization, SEO for Article Writing, Small Business Marketing, Web Site Development
The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small...
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