by Boris Mahovac | Mar 19, 2015 | Affiliate Marketing, E-newsletter Publishing, Email List Building, Email Marketing
If you’ve been involved with online marketing I’m sure you’ve heard the saying ‘the money is in the list.’ The reason that marketers rave about the virtues of creating your own list is simply because it works. Basically a list is simply a bunch of contacts...
by Boris Mahovac | Jan 17, 2014 | Email Delivery Best Practices, Email List Management, Email Marketing, Email Service Providers
Canada’s Anti-Spam Law (CASL) is set to take effect on July 1, 2014. After years of preparation and consultation, Canada will get a modern, but very strict, anti-spam law. One of the requirements for CASL will impose on any entity doing business in Canada is the proof...
by Boris Mahovac | Oct 15, 2012 | E-newsletter Publishing, Email Marketing, Email Service Providers
Send Your First Email Newsletter Today – AWeber Communications Email marketing is still one of the best ways to grow your business. In fact, according to the Direct Marketing Association latest statistics, email marketing still has the highest rate of return on...
by Boris Mahovac | Jun 15, 2011 | Boris Recommends, Email List Building, Email Service Providers
One of the best and most reliable business email marketing solutions on the market is GetResponse. Over the last few years this email marketing company has established itself as the tool of choice for creating, sending and tracking opt in email marketing campaigns...
by Boris Mahovac | Jan 11, 2011 | Email Delivery Best Practices, Email List Building, Email Marketing
If you host seminars, workshops or attend trade shows, these are great venues for collecting email addresses to build your list. Recently, there was a question on Linkedin about the proper use of double opt-in in such cases. Perhaps in this case double opt-in is not...
by Boris Mahovac | Dec 27, 2010 | Boris Recommends, Email Service Providers, Uncategorized
If you’re looking for an affordable business email marketing solution look no further than iContact. Over the last few years this email marketing company has established itself as the tool of choice for creating, sending and tracking opt in email marketing...
by Boris Mahovac | Aug 16, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email List Management, Email Marketing, Tracking and Split Testing, Tracking Email Opens
A recent Marketing Sherpa article about average open rates published this interesting chart. The research was compiled based on data from nearly 1,500 marketers. The chart compares the performance of B2B email newsletters to the performance of B2C e-newsletters in...
by Boris Mahovac | Jul 20, 2010 | E-newsletter Publishing, Email Delivery Best Practices, Email Marketing, Email Service Providers, Tracking Email Opens
One of the benefits of using a dedicated email service provider (ESP) to send out your business email newsletter are the various statistics they will be able to provide to you. One of those you should pay particular attention to are bounces and bounce rate. Your...
by Boris Mahovac | Jun 29, 2010 | Email Service Providers
Over the years I’ve probably tried a dozen or so Email Service Providers, and for the last 2 years I’ve decided that iContact offers me the best mix of features for a very reasonable price. If you are contemplating using Email Marketing to boost your...
by Boris Mahovac | Jun 23, 2010 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
Over the years I’ve tried about a dozen or so Email Service Providers (ESPs), and now I regularly use iContact. If you’re thinking of switching ESPs, or are considering getting into opt-in email marketing for your small business or solo practice, iContact...
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