by Boris Mahovac | Apr 29, 2010 | Email Delivery Best Practices, Email List Management, Email Service Providers
If you’ve been in business for 5-10 years, you have a hidden business asset that you may not be utilizing at all: the email list of your existing clients. If you’ve been smart to collect their email addresses then it’s time to start using the...
by Boris Mahovac | Mar 14, 2010 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers, Managing Email, Tracking and Split Testing
Have you noticed in Gmail that some URLs are clickable and some are not? Recently, email marketers, and other people who are using this powerful marketing channel, started noticing that some URLs are working and some are not! What’s the mystery? I sent a few...
by Boris Mahovac | Feb 11, 2010 | E-newsletter Publishing, Email Design, Email Marketing, Email Service Providers, Social Media Marketing
One of two Email Service Providers that I use and recommend is MadMimi. Apart from having the best customer service I’ve ever had the pleasure dealing with, they have the most elegant, easy-to-use and powerfully simple email editor on the market. Ever since the...
by Boris Mahovac | Oct 27, 2009 | Testimonials
I am so grateful for all that Boris has done for my business. He has such an extensive knowledge in the field of web marketing and design, that I can rely on him for all my web-related needs. I have received countless comments on how good my web site looks and how...
by Boris Mahovac | Aug 27, 2009 | Email Delivery Best Practices, Email Design, Email Marketing, Email Service Providers
Some statistics say that as many as half of your email recipients have image display turned off. Are you sure your email campaigns still present useful information even if your ezine subscribers don’t see the images? When designing HTML email campaigns with...
by Boris Mahovac | Aug 24, 2009 | E-newsletter Publishing, Email List Management, Testimonials, Web Site Development
I can’t say enough about how much lighter I feel knowing that Boris has my back for my website and my ezine updates. His constant thirst for self learning makes me count on him on a continuous basis because he always has something new to teach me. I have...
by Boris Mahovac | Jul 30, 2009 | Boris Recommends, E-newsletter Publishing, Email List Management, Email Marketing, Email Service Providers
When looking for a suitable Email Service Provider to provide you with the online system to manage your email marketing campaigns ask yourself these two questions: Do I need to handle multiple opt-in lists? Do I need a sequential auto-responder? This will narrow down...
by Boris Mahovac | Jun 14, 2009 | Boris Recommends
I just realised I have 100 published blog posts. To celebrate this insignificant fact I decided to give away my entire product line to whoever buys anything in the next 12 hours, limited to the first 100 people. Starting now, at 8:00 pm ET – ending at 8:00 am...
by Boris Mahovac | Jun 13, 2009 | Blogging for Business, E-newsletter Publishing, Email Delivery Best Practices, Email List Building, Email List Management, Email Marketing, Email Service Providers, Small Business Marketing, Web Site Development
An interesting question regarding email subscribers vs. blog subscribers was asked recently on Linkedin. In a nutshell Lisa Bowen was wondering: Can a blog-subscription email list be used for general company announcements and email newsletter blasts? I personally...
by Boris Mahovac | Jun 11, 2009 | Driving Traffic to Your site, Email Marketing, Events, Search Engine Optimization, Seminars and Live Events, Testimonials, Web Site Development
I decided at the last minute to attend Boris’ latest email marketing workshop and I am extremely glad I did. The 4 hour session was filled with tons of valuable internet based information including how to improve your web search rankings and of course how to...
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